Vertical fashion show A model from the Boston Rock Gym "walks" face first down the face of the newly opened Revere Hotel Boston ...

Vertical fashion show

A model from the Boston Rock Gym "walks" face first down the face of the newly opened Revere Hotel Boston Common in Boston, Massachusetts April 18, 2012. The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as Spring/Summer 2012 looks from British designer label Ted Baker London. REUTERS/Brian Snyder (UNITED STATES - Tags: SOCIETY FASHION TPX IMAGES OF THE DAY EDUCATION BUSINESS)

A model from the Boston Rock Gym "walks" face first down the face of the newly opened Revere Hotel Boston Common in Boston, Massachusetts April 18, 2012. The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as Spring/Summer 2012 looks from British designer label Ted Baker London. REUTERS/Brian Snyder (UNITED STATES - Tags: SOCIETY EDUCATION BUSINESS FASHION TPX IMAGES OF THE DAY)

A model from the Boston Rock Gym waves to hotel guests while "walking" face first down the face of the newly opened Revere Hotel Boston Common during rehearsal for a vertical fashion show in Boston, Massachusetts April 18, 2012. The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as Spring/Summer 2012 looks from British designer label Ted Baker London. REUTERS/Brian Snyder (UNITED STATES - Tags: SOCIETY FASHION BUSINESS EDUCATION)

A model from the Boston Rock Gym "walks" face first down the face of the newly opened Revere Hotel Boston Common in Boston, Massachusetts April 18, 2012. The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as Spring/Summer 2012 looks from British designer label Ted Baker London. REUTERS/Brian Snyder (UNITED STATES - Tags: SOCIETY BUSINESS FASHION EDUCATION)

A model from the Boston Rock Gym "walks" face first down the face of the newly opened Revere Hotel Boston Common in Boston, Massachusetts April 18, 2012. The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as Spring/Summer 2012 looks from British designer label Ted Baker London. REUTERS/Brian Snyder (UNITED STATES - Tags: SOCIETY BUSINESS FASHION EDUCATION)

The side of a Boston building serves as a fashion runway.