Walt Disney's "Magic of Healthy Living" program promoted in U.S. U.S. First Lady Michelle Obama speaks during an event intro...

Walt Disney's "Magic of Healthy Living" program promoted in U.S.

U.S. First Lady Michelle Obama speaks during an event introducing The Walt Disney Company's "Magic of Healthy Living" program at the Newseum in Washington D.C., capital of the United States, June 5, 2012. (Xinhua/Wang Yiou)

U.S. First Lady Michelle Obama speaks during an event introducing The Walt Disney Company's "Magic of Healthy Living" program at the Newseum in Washington D.C., capital of the United States, June 5, 2012. (Xinhua/Wang Yiou)

Mickey Mouse is seen in an event introducing The Walt Disney Company's "Magic of Healthy Living" program at the Newseum in Washington D.C., capital of the United States, June 5, 2012. (Xinhua/Wang Yiou)

Disney chef Greg Jones and Mickey Mouse make healthy cereal during an event introducing The Walt Disney Company's "Magic of Healthy Living" program at the Newseum in Washington D.C., capital of the United States, June 5, 2012. (Xinhua/Wang Yiou)

The Walt Disney Company Chairman and CEO Robert A. Iger speaks during an event introducing The Walt Disney Company's "Magic of Healthy Living" program at the Newseum in Washington D.C., capital of the United States, June 5, 2012. (Xinhua/Wang Yiou)

Michelle Obama today joined The Walt Disney Company Chairman and CEO Robert A. Iger to announce that Disney will become the first major media company to introduce new standards for food advertising on programming targeting kids and families. Under Disney's new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney's nutrition guidelines.