May 1 hotel orders increase 1.8 times compared to the same period in 2019, Macau's tourism industry expands business opportunities
Welcome visitors from all directions
Macau's tourism industry expands business opportunities
From January to April this year, the average daily number of visitors to Australia rose from 18,000 in January to 26,600 in April, and the average hotel occupancy rate rose from 41% in January to 60.1% in April; "May Day" During the period, hotel orders increased by 1.8 times compared with the same period in 2019, and online catering orders have exceeded by about 30% in the same period before the outbreak...The increase in various data reflects that Macau's tourism has been recovering and returning to enthusiasm.
The Secretary for Economy and Finance of the Macao Special Administrative Region Government and Chairman of the Tourism Development Committee Li Weinong recently stated that the new crown pneumonia epidemic has brought a huge impact to Macao. With the joint efforts of all parties, the recovery of Macao's tourism industry has achieved initial results. The Macao Special Administrative Region Government, in conjunction with the tourism industry and Internet platforms, continues to optimize service experience, tap boutique resources, actively participate in promotion and cooperation, expand business opportunities in a fancy way, and welcome all customers.
Optimize service experience
In the context of the normalization of epidemic prevention and control, safety is the most concerned factor for tourists. To this end, Macau strictly implements comprehensive anti-epidemic and epidemic prevention measures, including testing and management of public places such as major ports, transportation vehicles, scenic spots and hotels, and promoting vaccination. Under the premise that the epidemic situation in the Mainland and Macao continues to improve overall, the Mainland public security organs have gradually resumed handling visas for Mainland residents to travel to Macao. At the same time, Macau has also done enough publicity and preparations for "Travel to Australia with peace of mind". As a safe and convenient outbound travel destination, mainland tourists only need to hold a valid nucleic acid report and valid endorsement certificates within 7 days to travel to Macau, without isolation.
In addition to strict epidemic prevention, Macau has also introduced other measures to optimize the service experience of tourists. For example, since last year, relevant departments of the SAR government have cooperated with mainland Internet platforms to issue nearly 4 million patacas in merchant subsidies to support the digital transformation of local small and medium-sized businesses, and promote the beauty of Macau’s cuisine to mainland tourists through online channels, injecting into the development of small and medium businesses New vitality. Through digital development, mainland tourists can enjoy services such as real-time reservations, group purchase packages, discounted billing, and online ticket purchases through the Internet platform, saving time, effort and money. Merchants have increased their popularity through online platforms and increased customer flow.
Li Weinong said that he expects the industry to grasp the summer vacation schedule, strengthen tourism linkage, promote preferential treatment, make tourists feel at home, extend their stay in Australia, and promote the recovery of the tourism industry. "In the future, the SAR government will continue to brainstorm and deepen the cross-border integration of'tourism +'more systematically. While enhancing the competitiveness of Macau's tourism industry, it will also promote the development of other emerging industries."
Mining quality resources
Go to the historical city of Macau to check in on the world cultural heritage and feel the glory of the years behind each building; take a boat out to sea and see Macau from the sea, and experience different perspectives and scenery; take a helicopter to overlook many Macau attractions in the air and enjoy the flying experience Travel...In order to enhance the tourist experience of tourists coming to Macau, the Macau tourism industry has recently launched Macau's boutique tour routes, allowing tourists to experience Macau's historical and cultural heritage, humanities and "tourism+" elements in depth, and promote the diversified and sustainable development of the tourism industry.
Macau Boutique Tour currently has multiple in-depth tour routes, including "One Day Tour of MacMec Fun", "Explore the historical events of Macau's return to Macau, the secrets of the Macau Grand Prix", "World Heritage Tour of Macau's Historic City, and enjoy the fascinating upper reaches of the sea" "Scenic" and "Feel the beauty of Coloane, explore the ancient buildings of Jiu'ao Notre Dame Village", and "Internet celebrity helicopter flying experience tour" charter service. Each route is mainly in the form of small groups, and participants in the group can be arranged for private transportation. Passengers can request to arrange a Cantonese, Mandarin or English tour guide, and can fully communicate and interact with tour guides and explainers during the tour, and carefully sample the various elements of the route.
In addition, the Tourism Bureau of the Special Administrative Region Government has successively launched the "Food, Housing and Travel for Australians" plan this year, e-commerce cooperative promotional activities, integrated promotion of tourism and exhibition, the resumption of operation of the Macau Grand Prix Museum, and community tourism, etc., all of which have achieved good results.
Actively promote cooperation
Dragon dances, lion dances, Portuguese folk dances, Cai Li Buddha boxing... a variety of Macau styles appeared on the streets of Confucius Temple in Nanjing, Jiangsu Province, attracting Nanjing residents and tourists to stop and watch. A few days ago, the "Jiangsu Macau Week" event was held in Nanjing. During the event, Macau tourism promotion agencies and airlines launched discount packages worth more than RMB 90 million on the scene and their platforms. The Macau Government Tourism Office organized a food promotion event at the Jinling Hotel to promote the Macau gourmet brand "Macao Portuguese Cuisine" and showcase the charm of Macau's "Creative City of Gastronomy".
"The health and safety of the city and the restoration of personal travel endorsements from the Mainland to Macau have become the biggest advantage for the rebirth of Macau's tourism and exhibition industry." said Wen Qihua, director of the Macau Government Tourism Office, hoping to pass the "Jiangsu Macau Week" event. Attract Jiangsu people to pay attention to the new changes in Macau, and warm up the upcoming summer travel exhibition peak season.
In order to attract mainland tourists to travel to Australia, since last year, Macau has increased its promotion and promotion to the mainland. Before the "Jiangsu Macau Week", the "Beijing Macau Week" and the "Hangzhou Macau Week" were successively held to promote Macau's tourism, commerce, culture, and food, and received a lot of attention.
At the same time, Macau focuses on cooperation in tourism resources in the Guangdong-Hong Kong-Macao Greater Bay Area in order to form a stronger competitiveness. For example, Hengqin and Macao’s 10 associations have recently signed a strategic cooperation agreement in the tourism industry. The two parties will further link up Macau’s tourism, culture, hotel, catering and other related industries, jointly plan a series of Qin-Ao tourism boutique projects, and explore the "cultural tourism" of Qin-Ao. Co-promote projects, attract investment and build together, share public services, co-organize cultural and tourism activities, and jointly cultivate cultural and tourism talents" to carry out cooperation, innovation and practice.