Parent-child industry must be "parent-child"
According to the survey results of the China Children’s Industry Research Center, about 80% of the family’s child expenditure in my country accounts for 30% to 50% of the family’s expenditure. Whether it is passenger flow or consumption power, the parent-child market has broad room for development.
It is said that children's money is the easiest to earn, I am afraid it is not that simple. On the one hand, with the continuous improvement of the consumption power of Chinese residents, many families pay more attention to letting children increase their knowledge and broaden their horizons in childcare. They hope that through various activities, "parent-child" and "play" can be perfectly combined to satisfy the needs of both children and parents. Common needs. In this context, the parent-child market demand is strong, and some commercial organizations are indeed ushering in a period of development opportunities. On the other hand, as commercial organizations have laid out parent-child industries, grabbing market cakes, from parent-child tours, parent-child DIY to parent-child restaurants, parent-child education...There are many parent-child businesses in the market, and various new concepts emerge in endlessly, but many are posted. The product quality of the "Parent-Child" label is not high and the homogeneity is serious. Many of the services under the "Parent-Child" brand are not well-known, and they are not good enough to make people feel disappointed after experiencing it, and it is difficult to obtain lasting market competitiveness.
The parent-child industry is indeed full of unlimited business opportunities, but how to stir up the spring water of parent-child consumption requires commercial institutions to deeply study the consumer psychology of Chinese parents, and lean down to listen to the voices of the children. From the perspective of parents, purely recreational activities can no longer meet the parenting needs of Chinese parents. "Education and fun" is a form generally recognized by parents. Therefore, the parent-child format should not ignore the meaning of "teaching" . In recent years, many companies have actively explored the new model of "parent-child + education", integrating sports, technology, and humanities into parent-child products, constantly enriching the cultural connotation of parent-child products, and achieving both social and economic benefits.
From the perspective of children, what children need more is the care and companionship of their parents, and what they need is "face-to-face" family interaction. Regrettably, most parent-child formats in the market currently do not reflect the connotation of “parent-child”. For example, many parent-child parks are still for children to play and parents to watch. There is a lack of communication and interaction between parents and children; , The various links of the tour did not promote the joint participation of family members and children, exposing the lack of innovation and lack of services in the domestic parent-child market.
Parent-child consumption should not only consist of consumption without seeing "parent-child". A good childhood needs to be watered with love. Similarly, the parent-child market needs to be nurtured with love. It is foreseeable that with the full liberalization of the second-child policy and the gradual release of the demographic dividend, the market demand for the parent-child industry will become more and more vigorous. As long as we start from the perspective of parents and children, we will continue to improve the quality of services, continue to innovate, and launch more New products with a sense of experience and participation will surely set off a wonderful wave in the blue ocean of the parent-child market.