Why did Maoxiang wine "success overnight"? This is the reason behind it
Wine culture is an important traditional culture in China. For those who love to drink, one of the important factors in evaluating the quality of a wine is the aroma of the wine. Liquor is divided into fragrant type, strong-flavor type and sauce-flavor type. The sauce-flavor type is a flavor type that has suddenly become popular in recent years.
Some people describe that if the fragrant liquor is like tofu, then the strong-flavor liquor is the fermented bean curd, and the sauce-flavor liquor is like the stinky tofu. This also vividly describes the difference between the three flavors. Why is the sauce-flavored liquor so popular among drinkers?
1 One of the reasons is its unique taste
Many people are reluctant to drink other types of liquor after drinking Maotai-flavored liquor. The reason is that Maotai-flavored liquor makes people feel stronger and can form a taste memory, allowing consumers to remember it.
Maotai-flavor liquor is also more scarce in the market. Economically, it is said that “things are more expensive”, and because of this scarcity, they are more sought after by the public. In order to make sauce-flavored wine a strong taste, it also has strict requirements on raw materials, climate, water sources, pits, craftsmanship, and storage time. It is this strict requirement that makes Maotai-flavor liquor scarce and difficult to replicate.
Once the sauce-flavored liquor leaves the factory, it can be called "aged liquor". We all know that the longer the wine is stored, the higher its value. It takes at least five years for a bottle of Maotai-flavored liquor to enter the factory from the raw materials to the factory. And some high-end wine brands such as Moutai and Langjiu can even reach more than ten years. The longer the time, the better the taste. It can be said that the high-end sauce-flavored wine really turns time into wine.
Lu Ximei: Note that the scarcity of products is artificially made. If you want to build brand influence, creating and promoting your scarcity can help you capture consumers' attention more easily.
In addition, Maotai-flavored liquor also has "health characteristics" that other flavored liquors do not have. With people's emphasis on healthy life, the concept of healthy drinking has gradually become popular. The amount of koji used in Maotai-flavor liquor is more than 4 times that of other flavor liquors. Therefore, the phenolic compounds in the liquor are 3-4 times higher than other ordinary liquors. These phenolic compounds are beneficial to human health. Therefore, the sauce The health concept of fragrant liquor caters to the current consumer demand for health.
2 Strong support from the government and industry associations
In 2020, the Luzhou Liquor Industry High-Quality Development Promotion Conference was held. The meeting proposed to seize new opportunities for the adjustment of liquor industry policies and promote a new round of development of Luzhou liquor industry, with the focus on supporting Luzhou Laojiao and Langjiu.
Industry associations also maintain the good development of the industry and strongly support the sauce-flavor liquor industry to grow and strengthen. China Liquor Association, China Food Association, China Liquor Circulation Association and other institutions have also held several special conferences to study the development of Maotai-flavor liquor. jobs.
From the above factors, it can be seen that the popularity of Maotai-flavor liquor is not without reason. Maotai-flavor liquor is a hot trend in the development of the industry. Before the reform and opening up to 1994, Fenjiu was a hot spot in the industry, and fragrant liquor had the largest market share.
After 1994, Wuliangye became the leader of the industry, and the Luzhou-flavor liquor surpassed the fragrant liquor and became the market leader. In 2013, Moutai's operating income surpassed Wuliangye, which drove the development of Maotai-flavored liquor. From the perspective of the development cycle of each flavor type, Maoxiang wine will be hot until 2030 at least.
If you are in this industry, where do you think the future market growth will come from? Welcome to leave a message in the comment area to share.
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