Upheaval in education and training! New Deal with Epidemic Superimposition: The former "cosmic make-up center" now looks like an empty building
The epidemic has led to a boom in online education, and many offline organizations have turned to the front and invested heavily in online education. However, since the beginning of this year, online education supervision has become stricter, and the online departments of offline institutions have become the focus of "restructuring and optimization."
Haidian Huangzhuang, once known as the "cosmic supplementary lesson center," has been under the dual influence of supervision and the epidemic in the past two years, and the hustle and bustle of the past has ceased to exist.
Huangzhuang is adjacent to the High School Affiliated to the National People's Congress and the High School Affiliated to Peking University, and has always been the vane of Beijing's education and training industry. Chain training institutions such as Xueersi, Gaosi, Jingrui, etc. have luxuriously decorated demonstration campuses in Huangzhuang, and many well-known or unknown, qualified or unqualified small and medium-sized training institutions are also included here.
CBN reporters recently visited the Haidian Culture and Art Building, Yinwang Center and Gaosi Ideal Building in the core area of Huangzhuang. The education and training institutions in these buildings have not resumed offline training since the emergency suspension of classes on January 23 this year due to the Daxing epidemic. Most agencies have only a small number of staff on duty, and some agencies put a seal on their doors to "thank you behind closed doors", and some agencies simply chose to leave.
A training teacher who has experienced the most "heyday" era of Huangzhuang recently returned to the Yinwang Building and said with emotion that the super invincible remedial center that was once crowded with people has now become an empty building.
The Huangzhuang Xueersi Aizhikang (one-to-one business), Elite Education, New Oriental, Jie Rui and other institutions visited by the reporter have front desk staff on duty. They said that the campus is not yet able to carry out offline training business, and whether it can start during the summer vacation still needs to wait. Further notice.
Waiting for further notice
On January 23 this year, Beijing tentatively scheduled offline training and collective activities for all training institutions. In March, it began to follow the procedures of “self-examination and self-evaluation, written application, comprehensive rectification, and public commitment” to provide resumption of off-campus training. The agency conducts multi-sectoral joint inspections. As of June 12, relevant departments have approved a total of six batches of 83 teaching sites to resume offline training and collective activities. China Business News found that none of the teaching sites in the above three buildings in Huangzhuang have been approved.
During the consultation, the staff of Elite Education stated that the relevant departments have inspected the campus many times and have strict requirements on the campus. Dozens of items including per capita area, private education qualification certificates, teacher qualifications, third-party supervision accounts, etc. must be provided. data. These materials are placed at the entrance of the campus, waiting for inspection by relevant departments at any time. "Currently, one-on-one institutions in Huangzhuang area are not allowed to conduct offline training." The staff member said.
On the second floor of the Yinwang Building, Xueer Si Peiyou campus was posted with a large eye-catching notice for epidemic prevention and control, and it clearly requested that "no personnel except necessary staff are allowed to enter the teaching area." Studying abroad in Kai Tak, who learned and thought the opposite, moved to the nearby Xin Zhongguan Building.
The ideal building campus of another large chain institution Gaosi Education even put a seal on it. A reporter from China Business News called Gaosi's headquarters and learned that the reason for the seal was "has not yet accepted the inspection by the relevant department, and all campus employees are temporarily working online and cannot start a business in the short term."
On May 20th, Gaosi Education issued a statement of standardization on its official website, promising not to organize or disguisedly organize primary and secondary school students to carry out subject examinations, tests and rankings; never organize or disguise to organize primary and secondary school students to participate in various disciplines, Language level examinations and competitions; never organize or participate in the enrollment work of primary and secondary schools, and do not provide the training information of our students to primary and secondary schools.
The Education Commission of Haidian District reiterated on WeChat "Haidian Education" on May 19 that all institutions must strictly implement the requirements of "burden reduction", run schools in accordance with laws and regulations, and notify institutions that violate regulations and suspend the three schools that have approved the resumption of offline training. Offline training at the site, and transfer their violations to the market supervision bureau for further processing.
The staff of Jierui Education stated that there are too many training institutions in Huangzhuang, and it is difficult to resume classes. If there is a demand for offline education, they can go to other campuses that have been approved for offline education.
Industry wind direction has changed
The barbaric growth in the education and training field has attracted the attention of relevant departments as early as 2018. At that time, many departments have teamed up to carry out multiple rounds of rectification of the chaos in Huangzhuang's education and training, and some underground and small workshop-style training institutions have moved away. The core area of Huangzhuang.
However, in the face of strong market demand, the effect of the remediation in 2018 was limited, and the mixed situation of Huangzhuang training institutions has not been fundamentally changed. Under the impact of the 2020 epidemic, the Huangzhuang training institution ushered in a complete reorganization.
After the two sessions this year, measures to standardize the management of off-campus training institutions have been introduced one after another. The 19th meeting of the Central Comprehensive Deepening Reform Committee held on May 21 emphasized that it is necessary to fully standardize the management of off-campus training institutions, adhere to strict governance, and deal with non-qualified, chaotic management, taking advantage of opportunities to earn money, false propaganda, and collusion with schools. Institutions that make profit and other issues must be seriously investigated and dealt with. It is necessary to clarify the charging standards of training institutions, strengthen the supervision of pre-charging, strictly prohibit arbitrary capitalization operations, and do not allow conscientious industries to become profit-seeking industries.
A senior education and training practitioner told CBN that although there are countless education and training institutions in Huangzhuang, not many are qualified and compliant. They hold consulting company licenses rather than private education qualifications. The application for resumption of classes must submit a private education qualification certificate. "A training institution without a formal certificate does not even have the qualifications to submit an application, let alone resuming classes."
Teachers in the education and training industry also felt chills. The above-mentioned training teacher who had experienced Huangzhuang’s “heyday” told reporters that after the epidemic, his classroom at the Bank Net Center was reorganized and the experimental equipment was locked in the institution’s warehouse. Later, the institution moved and did not notify him in advance to retrieve it. His computer and equipment are still unknown where they are stored.
A teacher from Gaosi Education told reporters that the school district gave the teacher a short time to take personal belongings before the seal was put on. If they did not take it out, they would have to wait until the seal was unsealed.
The teachers of the training institutions are all feeling the flow of personnel after the Spring Festival this year. Although the market has reported the news of layoffs of many institutions, no institution has confirmed the news.
"After the Spring Festival, my colleagues around me have been optimized one after another. Some have to leave because they don't have a teacher qualification certificate, and some simply have the entire department laid off. Many people who have just arrived have just left." A well-known chain organization The teacher told reporters.
The new crown epidemic has caused training institutions to experience a two-fold situation. The epidemic has led to a boom in online education, and many offline organizations have turned to the front and invested heavily in online education. However, since the beginning of this year, online education supervision has become stricter, and the online departments of offline institutions have become the focus of "restructuring and optimization."
The enthusiasm of the capital market for the education and training industry is also fading. Hillhouse Capital had all liquidated the Good Future in February 2021 ("Xueersi" was renamed "Good Future" in 2013). Good Future’s stock price fell from this year’s high of US$90.96/share to US$23.25/share on June 21, a drop of more than 70%.
Morgan Stanley recently lowered the stock rating and target price of New Oriental and Good Future, as well as the rating of the entire Chinese after-school tutoring sector in a research report released to customers and investors.
Industry expectations: heavy supervision will be introduced
The above-mentioned elite education staff said that since the beginning of this year, relevant departments have introduced a series of regulatory measures. The management of training expenses has introduced escrow accounts. The training fees paid by parents must be entered into the government’s custodial account. Training institutions have completed a lesson every time. , The tuition fee will be transferred to the institution’s account.
The Haidian District Education Commission has jointly issued the "Notice on Strengthening the Supervision of Prepaid Funds of Off-campus Training Institutions" to all off-campus training institutions, relevant banks and related units, in conjunction with the Haidian District Financial Office, requiring the full implementation of pre-paid funds supervision of off-campus training institutions in Haidian District. , The prepayment of training institutions must be 100% subject to supervision.
On June 15, with the approval of the Central Editorial Board, the Ministry of Education established the Department of Off-campus Education and Training Supervision. The Ministry of Education proposes to promote the "double reduction" (reducing the burden of homework and extracurricular training in compulsory education) with the spirit of "nailing nails", and achieve results, and to welcome the party's centennial birthday with excellent results. The industry therefore expects that the new agency will introduce heavy regulatory policies.
The rumored "holiday ban on supplementary orders" has attracted the most attention of training institutions. China Business News learned from training institutions that relevant departments have not yet communicated these news to training institutions. In this regard, the attitudes of the Huangzhuang training institutions interviewed by China Business News fall into two categories.
The optimists believe that the purpose of the regulatory policies issued by the relevant departments is to rectify the capital chaos and malicious marketing, rather than to close education and training institutions across the board. Supplementary lessons can be made during summer vacation, but the length of supplementary lessons will be limited. With the elimination of offline unlicensed institutions and the regulation of online education, powerful and large offline chain institutions will usher in new growth.
The pessimists believe that the golden age of education and training institutions is gone forever. A senior training teacher told reporters that to prepare for the transformation of the organization, the possible direction is to shift from teaching training to teaching assistance.
When a reporter asked whether the transition is still possible when the teaching aid market is saturated, he said: "You have to try if you succeed or not."
The phased research results of the 2020 school-level key project of the Chinese Academy of Educational Sciences, "Survey of Students' Outside Study in Elementary Education Stage", show that the gradual emergence of schooling, tutoring, and stratification of outside school learning has affected the outside learning itself. The rationality of existence has also led to the problem of "escaping from learning" and expanding educational inequality, and further jeopardizes the fulfillment of the fundamental task of establishing morality in our country.
Niu Nansen, Institute of Basic Education, Chinese Academy of Educational Sciences, published in this year's fifth issue of "Shanghai Educational Research" related papers suggesting that the government's role may be gradually changed from the management of shadow education based on international experience and the experience of South Korea governing shadow education. Developed as a partner and funder of off-campus educational activities, and included off-campus learning into the scope of government public services, making it no longer an “extra-legal land” that no one can manage.
The 19th meeting of the Central Committee for Comprehensively Deepening Reforms proposed to improve relevant laws and manage off-campus training institutions in accordance with the law. Party committees and governments at all levels must strengthen their main responsibilities, implement the plan in detail, organize scientifically, seek practical results, standardize the order of teaching and training in accordance with the law, strengthen the protection of rights and interests, and ensure the steady implementation of reforms.