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With a good reputation in the quality education industry, why does VIPKID?

With a good reputation in the quality education industry, why does VIPKID?

 Not long ago, the Key Laboratory of Big Data Mining and Knowledge Management of the Chinese Academy of Sciences released the "2020 China Online Youth English Education Market Report". Through in-depth user research, the report summarized the comprehensive satisfaction of major brands of online quality education for young people. From the perspective of the quality of foreign teachers, platform qualifications, learning effects, product technology and teaching services, VIPKID ranks among the top in the survey of parents’ satisfaction with online English brands.

With the rapid development of the Internet, user-centric Internet thinking has gradually penetrated into various industries. Not only do companies care more and more about user experience, but also the needs of users themselves are becoming increasingly diversified. For online quality education companies, whether they can meet their pain points from the perspective of users has become the key to breaking the game.

Taking online English quality education as an example, a good foreign teacher is one of the prerequisites for learning English, and a pure accent and rich teaching experience are key factors for users to evaluate the quality of foreign teachers. The "2020 China Online Youth English Education Market Report" shows that because North American foreign teachers not only have standard pronunciation, but also have a relatively high cultural level and educational background, North American foreign teachers account for a very high proportion of users' preference, reaching 82.3 %. It is understood that 100% of VIPKID's foreign teachers are from North American countries whose mother tongue is English.

In terms of qualifications, VIPKID North American foreign teachers have 100% teaching qualifications, and have various official certifications such as TESOL/TEFL teacher qualification certificates and related teaching conditions. In terms of academic qualifications, VIPKID foreign teachers have a bachelor's degree or above, and more than 33% of foreign teachers have a master's degree or above. Under various strict requirements, the pass rate of VIPKID foreign teachers does not exceed 5%.

VIPKID is not only recognized by users, but also fully trusted by foreign teachers in North America through high-quality teachers and perfect platform qualifications. It is reported that VIPKID has been on the "Top 100 Best Employers" honor list released by the well-known recruitment website Glassdoor for two consecutive years, becoming the most popular online quality education platform for local teachers in North America.

In terms of product technology, from the perspective of system stability, as the world’s largest transoceanic teaching network, the number of concurrent VIPKID courses is up to 35,000, the course delay is less than 200ms, the network failure complaint rate is less than 1%, and the class completion rate is up to 99.99%. In response to user feedback on the problem of unstable teacher matching, VIPKID has developed an intelligent teacher-student matching system, which has allowed the proportion of fixed teachers and students to reach 88%, which is much higher than the industry average of 55%.

In order to improve user experience and continuously upgrade and iterate service levels, VIPKID has established an excellent teaching and research team that always pays attention to user needs and continuously optimizes course design. With the concerted efforts of the international teaching and research team and professional design team, VIPKID can continuously produce and iterate high-quality and diversified teaching content, bringing better learning effects and service experience to students. At the same time, VIPKID has also launched a user evaluation mechanism for improving the service level of teaching assistant teachers, promising that the assistant teachers will carry out learning planning for children on time, and follow up the learning effect with one-to-one service.

In addition, in terms of teaching materials, VIPKID has launched an advanced course system that covers all ages and takes into account various needs such as quality and examination. In response to user feedback on the overall lack of interaction in online quality education and low student interest, VIPKID has realized the large-scale application of AI in serious online teaching for the first time. At present, the number of super AI interactive courses completed exceeds 1 million.

Not only that, VIPKID has also reached an in-depth strategic cooperation with Lexile, and the two parties will jointly develop an online test product for English reading ability suitable for Chinese students. This cooperation is also a brand new optimization of VIPKID's overall solution to scientifically improve students' reading ability.

With the expansion of the scale of users, online English learning presents diversified learning needs. In addition to the training of listening and speaking skills, the learning needs of parents and children for reading, vocabulary, and writing are also rising rapidly. To this end, VIPKID has established a digital library with more than 4000+ electronic picture books based on the scientific grading of the Lens Reading Index, with a cumulative vocabulary of over 160,000, which greatly meets the needs of users for reading, vocabulary, and writing. According to statistics, VIPKID students spend an average of 115 minutes on the platform every week. In addition to major courses, the digital library also provides students with many high-quality content services.

High-quality teachers, complete qualifications, excellent product technology, and complete supporting services have shaped VIPKID's good reputation in the hearts of users. According to the "2020 China Online Youth English Education Market Report", VIPKID has occupied the largest share of the 1-to-1 track for foreign teachers in North America, far surpassing the sum of other brands. In addition, data shows that while VIPKID users are willing to renew more than 80%, up to 65% of VIPKID users are also more willing to actively push relevant courses to friends.

Since its establishment, VIPKID has been recognized by many users with its "student-centered" values. Compared with online education companies that have increased investment in marketing and customer acquisition, VIPKID maintains its original aspirations, focuses on student-oriented quality education, and continues to make efforts in teachers, products, services, technology, etc., so that children can get the best Quality education learning results. It is this "slow work and careful work" attitude that makes VIPKID win the support and trust of the majority of users.

(The above picture is used by VIPKID authorized by the World Wide Web)



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AboutMicro News: With a good reputation in the quality education industry, why does VIPKID?
With a good reputation in the quality education industry, why does VIPKID?
With a good reputation in the quality education industry, why does VIPKID?
AboutMicro News
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