Pien Tze Huang, which weighs only 3 grams per grain, sells for as high as 590 yuan. Who is behind the scenes?
Shopping requires registration, the goods are sold in limited quantities, and they queued up early to buy, but they were out of stock. This familiar shopping model has also appeared on Chinese patent medicines. A reporter from the Beijing Youth Daily found that Pien Tze Huang in many places was restricted or even out of stock. This makes the online price of Pien Tze Huang (lozenge), which weighs only 3 grams but is priced as high as 590 yuan, increased by 1 to 2 times.
survey
Online and offline boxes of hard-to-find Pien Tze Huang
"There are no single capsules, only capsules, 708 yuan a box. If you want to buy, you can register by phone." A reporter from the Beijing Youth Daily called the Beijing Pianzihuang Experience Center as a consumer on the morning of June 23. The other party said that the current single (tablet) Pien Tze Huang is out of stock, and I don't know when it will be available.
And even the capsule preparation products on sale are not always available for purchase. "At present, each person can only buy one box. Today is no longer available. If you register now, you may be able to buy it tomorrow, depending on the number of people in line that day. If there are too many people, the purchaser who registered by phone will be postponed later. "
Earlier news said that Pien Tze Huang tablets are hard to find. Even if you queue up to buy at the Pien Tze Huang Experience Center, they are sold for about ten people a day. At the same time, the purchaser has to register his ID card and mobile phone number. It takes 3 to 5 days to purchase the same number again.
In Fuzhou, Shenzhen and many other places, Pien Tze Huang also has a hard-to-find situation. Not only that, Pien Tze Huang's tablets are also out of stock in the flagship stores of e-commerce companies.
It is difficult to find a single medicine in offline stores, which has driven the price of Pien Tze Huang in major online pharmacies to rise. The online price is basically between 900 yuan and 1500 yuan per tablet, and the price has increased by 1 to 2 times.
Regarding the difficulty in purchasing Pien Tze Huang in physical stores, the company's sales staff once explained that there is no purchase restriction policy. But at present, the supply of goods in many places is tight, and there are too many customers buying. Starting from April this year, all customers who purchase Pien Tze Huang from offline experience stores need to register prescriptions and ID card information. In addition, customers who buy at the store on the same day generally cannot buy them, and they need to make an online appointment one day in advance. However, there is also news that multiple stores in Pien Tze Huang began to strictly restrict purchases in May, with a maximum of two tablets at a time.
Hype
Pien Tze Huang's sudden shortage also drove the stock price to triple
A reporter from the Beijing Youth Daily learned that Pien Tze Huang was not a hard-to-find state in the market before. At the end of last year, some netizens bought a box of tablets of Pien Tze Huang at a time at the Pien Tze Huang experience store in Beijing, and posted comments with pictures.
Why is Pien Tze Huang so hard to buy now? According to the introduction of the official website of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., Pien Tze Huang has a national top-secret formula, which is a national first-level protected variety of Chinese medicine. The prescription and technology are protected by the state. The traditional production techniques are included in the National Intangible Heritage List. For many years, it has been in the forefront of China's foreign trade single varieties of proprietary Chinese medicines. The medicine contains the ingredients of bezoar, musk, panax notoginseng and snake gall. Each capsule weighs 3 grams.
It is reported that Pien Tze Huang is unable to meet the market's capacity due to scarcity of raw materials. In fact, according to the research report of Southwest Securities on February 7, 2021, Pien Tze Huang currently promotes artificial musk breeding to make up for the shortage of scarce raw materials. The Shaanxi breeding base raises more than 10,000 musk deer, which is estimated to produce more than 100 kilograms of musk and bezoar per year. Both can meet the three-year capacity expansion.
Analyst Zhu Danpeng said that Pien Tze Huang's sudden shortage is not unrelated to hype. In the south, especially the southeast coastal areas, some consumers believe that Pien Tze Huang has health benefits, and the price remains high all the year round, which gives it some gift attributes.
The Southwest Securities Research Report disclosed that from 2004 to 2020, the prices of Pien Tze Huang lozenges were raised 19 times. From 2004 to 2020, the retail price of Pien Tze Huang rose from 325 yuan/tablet to 590 yuan/tablet, an increase of 81.54%. From the ex-factory price point of view, the price of Pien Tze Huang tablets has been raised 10 times since 2004, from 125 yuan per tablet in 2004 to 390 yuan in early January 2020, a price increase of as much as 212%.
Such market conditions have caused some speculators to rush to buy Pien Tze Huang and wait for the price to rise, and then make an intermediate profit after selling it. Pien Tze Huang's popularity in the market also allows businesses to profit from it.
Zhu Danpeng said that whether it is the active or passive hunger marketing carried out by the merchants, it is the merchants who benefit. In fact, the current restrictions on purchases in many stores in Pien Tze Huang have not only boosted its reputation, but also pave the way for price increases. As an "exclusive product", Pien Tze Huang is just in demand by consumers in demand. The price increase will not be the reason to prevent its purchase, but will fall into the vicious circle of "the more you buy, the more you buy."
In fact, frequent price increases did not affect sales. From 2016 to 2019, the sales volume of Pien Tze Huang tablets increased from 3.67 million tablets to 7.04 million tablets. The increase in prices directly promoted the growth of the company's revenue scale and net profit attributable to the parent. Its operating income increased from 214 million yuan in 2003 to 6.507 billion yuan in 2020, and its net profit attributable to the parent increased from 60 million yuan to 1.667 billion yuan. At the beginning of 2020, Pien Tze Huang's stock price is still in the early 100 yuan, as of the close of June 23, its stock price has reached 428.35 yuan. In just 18 months, its stock price has tripled.
Facts
Pien Tze Huang Capsule is only a prescription drug
In the final analysis, consumers' pursuit of Pien Tze Huang comes from the drug itself.
Among its many magical curative effects transmitted on the Internet, "hepatitis", "Chinese specific antibiotics" and "never expire" have become the main reasons why it is sought after. However, a reporter from the Beiqing Daily inquired into the "OTC Traditional Chinese Medicine Instruction Template" database of the State Food and Drug Administration and found that the function of the "Pien Tze Huang" instruction manual is "clearing heat and detoxification, cooling blood to remove blood stasis, reducing swelling and relieving pain. It is used for carbuncle furuncle caused by heat toxin and blood stasis. "Sores, bruises," did not mention what can be used in the treatment of liver and gallbladder diseases.
In addition, in the "Precautions" of the drug manual, it is clearly stated that "If the symptoms do not improve after 3 days of taking the drug, or those who have systemic symptoms such as aversion to cold and fever during the medication, they should go to the hospital for treatment." "The local lesion has severe redness, swelling, heat and pain. Those who have multiple pus heads on the top of the sore should go to the hospital for medical treatment" and so on. However, in the manual of Pien Tze Huang's official website, the item of "Precautions" only "this product contains natural musk, which is forbidden by athletes".
According to the instructions on the official website of Pien Tze Huang, the validity period of the drug is 60 months, which is 5 years. In fact, in the "OTC Traditional Chinese Medicine Instruction Template" database of the State Food and Drug Administration, Pien Tze Huang's instructions clearly stated that "this product is prohibited from use when its properties change."
According to Pien Tze Huang's "Annual Report for 2020", Pien Tze Huang is a double-span product, and Pien Tze Huang capsules are prescription drugs. However, whether it is online purchase or telephone consultation, the other party did not mention that it is necessary to bring a prescription to purchase. Not only that, a reporter from Beijing Youth Daily also consulted some of the top three hospitals in Beijing that specialize in the treatment of liver diseases, and they all said that there is no such medicine in the hospital.
In the opinion of some people engaged in Chinese medicine research, Pien Tze Huang is a classic traditional Chinese medicine. It is indeed effective in treating diseases caused by heat toxins and blood stasis. However, analysts said that such drugs as Pien Tze Huang have a relatively small audience. Even if it can treat liver disease, the price of a pill is close to 600 yuan, which is far from the conventional liver disease treatment drugs that are not covered by medical insurance. It is more acceptable to patients. In addition, as a prescription drug, it is not recommended for patients to take it by themselves. And it clearly has a shelf life. If you really need it, you'd better buy it as you use it. Consumers are not recommended to "hoard drugs."
This group of articles / reporter Zhang Xin
Coordinator/Yu Meiying
RAM
Pien Tze Huang
According to the official website of Pien Tze Huang, Pien Tze Huang's main functions are "clearing heat and detoxification, cooling blood to remove blood stasis, reducing swelling and pain. It is used for acute and chronic viral hepatitis caused by heat toxin and blood stasis, carbuncle boils, unknown swelling toxin, bruises and various injuries. Inflammation". In some experience stores in Pien Tze Huang, it has curative effects on liver disease, and it has also become a popular science item for customers.
COMMENTS